Since 1945, Celebrating 70 Years
|With just £300 and amidst a rapidly changing environment in Australia, full of post war industry, Mr Adi Felder formed the Mayfield Lampshade Co in collaboration with Mr Edgar Mayer in late 1945. With a little help from the local green grocer Mr Dickens, a humble factory shell was constructed in Melbourne's Glenferrie markets. |
|1945 - 1965: The Early Years|
|Born in Frankfurt, Germany, the founder of Mayfield Lamps, Mr Adi Felder (1914-2001) moved to England as a young man in search of work. With the outbreak of WWII in Europe, all Germans residing in the UK were classified 'Enemy Aliens' & deported, and so in 1939, Mr Felder stripped of all possessions, was shipped off aboard the HMS Dunera as a prisoner of war to an internment camp in country NSW. As the war finally came to an end, Mr Felder and the 'Dunera boys' were given their freedom in Australia. |
In 1945 the first lamp shades were sewn by hand to wire frames that Mr Felder made himself. Some were then hand painted with Australian bush scenes, sailing ships, horses and farm yard scenes. Mr Felder showed these early lamp shade samples to retail stores with Vealls, Danks, Guests and Sun Electric among the first to place orders. Guests (now Guests Group) remains a long term customer of Mayfield Lamps today.
|1965 - 1985: The Great Hair Years|
|Through the 1950's, Mr Felder began making twice yearly trips to country Victoria, NSW and QLD, where company representatives were employed. His hard work and personal approach to customers saw the business quickly take off, expanding in 1960 into a substantial factory in Hawthorn, Melbourne, now manufacturing a full line of table lamp bases and lamp shade styles. |
With Mayfield (now Mayfield Lamps) moving from strength to strength, Mr Felder's eldest son Ron, joined the business in 1964 starting in the cutting room floor and lamp assembly areas, before moving into sales. Nearly 10 years later, Mr Felder's youngest son John, joined the business and in 1980, Mr Felder retired from active management, leaving Ron to Sales & Management duties and John to overseeing the operations side of the business.
Mayfield continued to grow throughout the 1980's and '90's with major agreements in place to supply national department stores and large hotel & hospitality groups across Australia. Mr Felder continued part time, including his twice yearly trips to Canberra, Sydney and Brisbane well into his 80's.
|1985 - Today: Modern Times|
|The next generational change at Mayfield came in 2007 with Ron Felder's retirement. Fiona Millar, after some 18+ years working in all aspects of the business, took an ownership stake to partner Ron's son Mark, into an all new era for the company. Once again Mayfield was set on a fresh course with an invigorated management, with all the 'newness' and energy of fresh eyes, while respecting the 'oldness' of this multigenerational business.|
In the time since, Fiona and Mark have refocused the business towards a fast changing, more fashion based range. The product catalogue has been broadened to incorporate decorative accessories and occasional furniture lines, and an all new emphasis was put into 'on trend' fabrics and materials for local manufacture.
In celebrating the launch of the 70th anniversary catalogue range, Mayfield remain proudly as one of the last Australian manufacturers in the lighting industry. Designing and producing an inspired range of lighting and furnishing designs for retailers across Australasia, as well as providing a made to order production service to Hotel and Hospitality projects.
|Mayfield Catalogues 1945 - Today|